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CMS Software

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Capital Solutions

A Marketing and Consulting Company.

"Work like you don’t need the money. Dance like no one is watching. And love like you’ve never been hurt."



Creating Clients, Customers, & Fans

A Software System for Contractors

Sales & Marketing CRM

Automation AI & 24/7 Support

Manage your sales and marketing like a pro!

ContractSoft is used to increase client retention and customer generation.

"It’s fine to celebrate success but it is more important to heed the lessons of failure."


Digital Marketing

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SEO Sites + Funnels

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We provide our clients with services that focus on growth.

Starting with a digital marketing strategy is essential to your company's success.

"I would rather die of passion than of boredom."


Creative Branding

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Emphasize your company's story brand.

As your marketing agency, we'll work with you to create a custom story brand with ROI as the defining metric.

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."


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About Us

We are 100 percent focused on your business. BIC's top priority is to understand a company's objectives, products, and services. We are part of agency network dedicated to exceeding clients expectations.

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Our Agency is dedicated to building relationships with our clients. Schedule a call with a us today and we will listen. We promise...No pushy sales pitches and we will speak with you in a language that you will understand.

Our Services

We provide solutions to a business need. The only thing that we "sell," is our industry software. Our services are solutions to the challenges that come with being in business . We will never try and "sell you," anything.

"We will never try and sell YOU, anything. Our job, is to see to it that YOU sell more!"


What our Clients Say about Us


JC Lukens

Great quality and great service! Chris was a big help to our business. Our company was looking to start from scratch- we wanted to rebrand ourselves, develop a new website, and introduce new marketing strategies. Chris helped us every step of the way, and now our online presence is much stronger than our competition!


MB York

ValueExcited to be working with this agency on many levels! From social media to PR to event planning it had taken a lot off my plate. Exceptional quality, service, and communication. An overall great value and experience!


John Doe

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.

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How to Assess Your Company's Creative Identity 

February 01, 20232 min read

As a business owner or executive, it is important to understand the creative identity and style of your company. It can be difficult to objectively assess your own business’s unique traits and characteristics, but with the right tools, you can make sure that your business’s creative identity is authentic and relevant. Let’s dive into how you can evaluate your business’s creative identity and ensure its authenticity!

Assess Your Brand’s Storytelling Ability

The most effective way to assess your company’s creative identity is by evaluating its storytelling ability. Can you tell an engaging story about why your company exists? Why did you start your business in the first place? Is there a message behind what you do? Great stories are based on human connection - they should be relatable and inspiring. If you can tell a compelling story that stands out from the competition, then you will have already created an authentic brand identity for yourself.

Evaluate Your Visual Identity

Your visual identity is another key factor when assessing the authenticity of your brand. Does your logo accurately reflect who you are? Is it immediately recognizable? Do company colors reflect any core values or beliefs that are important to your company? If not, then it may be time to consider updating it - or at least considering an update if it has been more than a few years since the last one. Additionally, consider whether or not your website design reflects who you are as a brand. Ensure that everything looks modern and up-to-date so that visitors have an enjoyable experience while browsing through your site.

Man thinking about his company's branding identity.

Analyze Your Content Strategy

Finally, take some time to evaluate how well your content strategy is working for you. Do posts on social media get plenty of engagement? Are blog posts regularly shared by other users? Are there comments on articles or videos posted on YouTube? Analyzing these metrics will give you an idea of how well-received content from your company is being received by the public - if people aren't interacting with it very much, then something needs to change. Consider refreshing the topics discussed in posts and videos so that they align better with current events and trends, as this can help keep content fresh and interesting for readers/viewers. This will also help ensure that content remains authentic and relatable for audiences!


Assessing the authenticity of your company's creative identity is essential in order to stand out from competitors in today's world of digital marketing. By taking the time to evaluate each component - storytelling ability, visual identity, and content strategy - businesses can create an original identity that resonates with their target audience(s). Doing so requires research, patience, and creativity - but ultimately pays off when done correctly! With these tips in mind, go forth and create a brand identity that truly represents who you are!

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Christopher Markakis

Christopher Markakis is a Business Development leader with many years of experience in Sales & Marketing. He has also worked extensively in Film, Television, and Video Production. Christopher loves working with people and helping them grow and achieve their goals.

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