Tell Us Your Story...

Creating Clients, Customers, & Fans

CMS Software

Creative Services

Capital Solutions

A Marketing and Consulting Company.

"Work like you don’t need the money. Dance like no one is watching. And love like you’ve never been hurt."



Creating Clients, Customers, & Fans

A Software System for Contractors

Sales & Marketing CRM

Automation AI & 24/7 Support

Manage your sales and marketing like a pro!

ContractSoft is used to increase client retention and customer generation.

"It’s fine to celebrate success but it is more important to heed the lessons of failure."


Digital Marketing

Creating Clients, Customers, & Fans

Social Media Advertising

SEO Sites + Funnels

Email + SMS Campaigns

We provide our clients with services that focus on growth.

Starting with a digital marketing strategy is essential to your company's success.

"I would rather die of passion than of boredom."


Creative Branding

Creating Clients, Customers, & Fans

Website Design

Video & Photo Shoots


Emphasize your company's story brand.

As your marketing agency, we'll work with you to create a custom story brand with ROI as the defining metric.

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."


Business Capital Solutions

Creating Clients, Customers, & Fans

Alternative Financing

Merchant Processing

Employee Insurance

Alternative Finance for funding your company's growth.

Processing with zero swipe fees makes your business more profitable!

"Revenue is vanity, profit is sanity and cash is King!"


About Us

We are 100 percent focused on your business. BIC's top priority is to understand a company's objectives, products, and services. We are part of agency network dedicated to exceeding clients expectations.

Schedule a Free Call

Our Agency is dedicated to building relationships with our clients. Schedule a call with a us today and we will listen. We promise...No pushy sales pitches and we will speak with you in a language that you will understand.

Our Services

We provide solutions to a business need. The only thing that we "sell," is our industry software. Our services are solutions to the challenges that come with being in business . We will never try and "sell you," anything.

"We will never try and sell YOU, anything. Our job, is to see to it that YOU sell more!"


What our Clients Say about Us


JC Lukens

Great quality and great service! Chris was a big help to our business. Our company was looking to start from scratch- we wanted to rebrand ourselves, develop a new website, and introduce new marketing strategies. Chris helped us every step of the way, and now our online presence is much stronger than our competition!


MB York

ValueExcited to be working with this agency on many levels! From social media to PR to event planning it had taken a lot off my plate. Exceptional quality, service, and communication. An overall great value and experience!


John Doe

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.

Sharks and Small Business Owners

The State Of Marketing

August 16, 20233 min read

The State of Marketing: Navigating Through Modern Strategies

In today's dynamic business landscape, marketing has evolved into an intricate and multifaceted endeavor. From traditional approaches to cutting-edge digital techniques, the state of marketing is in constant flux, adapting to changing consumer behaviors and technological advancements. This article delves into the current landscape of marketing, highlighting key trends, strategies, and implications for businesses striving to remain competitive in this ever-evolving arena.

The State Of Marketing For Small Business Owners

1. The Digital Transformation: Redefining Marketing

The advent of the digital age has completely transformed marketing. Online platforms have become the epicenter of consumer interactions, allowing businesses to engage with their target audience on a global scale. From social media marketing to influencer collaborations, digital channels have paved the way for a more personalized and direct approach.

2. Content is King: The Power of Compelling Storytelling

In the digital realm, content reigns supreme. High-quality, valuable content can captivate audiences and establish brand authority. From blog posts to videos, infographics to podcasts, diverse content formats cater to varying consumer preferences, fostering deeper connections and driving engagement.

3. SEO and Beyond Navigating Search Engine Algorithms

Search Engine Optimization (SEO) continues to be a cornerstone of effective digital marketing. By strategically integrating relevant keywords, optimizing meta tags, and enhancing user experience, businesses can enhance their online visibility and organic reach. However, modern SEO goes beyond keyword stuffing, focusing on user intent, mobile-friendliness, and website performance.

4. The Rise of Voice Search: A Conversational Revolution

With the proliferation of virtual assistants and smart devices, voice search has emerged as a game-changer. Optimizing content for voice queries involves understanding natural language patterns and long-tail keywords. As consumers adopt voice search, businesses must adapt their SEO strategies to accommodate this shift.

5. Social Media Dynamics: Building Authentic Connections

Social media platforms have evolved from mere networking tools to powerful marketing platforms. Brands now have the opportunity to build authentic relationships with their audience through consistent engagement, valuable content sharing, and active participation in conversations. The rise of ephemeral content on platforms like Instagram and Snapchat has further amplified the need for real-time interactions.

6. Data-Driven Insights: Precision in Targeting

Data analytics has revolutionized marketing strategies. By analyzing user behavior, preferences, and demographics, businesses can refine their targeting efforts and tailor campaigns for maximum impact. Utilizing tools like Google Analytics, CRM software, and social media insights, marketers gain invaluable insights into their audience's journey.

7. Personalization and Customer-Centricity

Modern consumers expect personalized experiences. Marketers leverage data to create hyper-targeted campaigns that resonate with individual needs and preferences. Personalization extends beyond just using a recipient's name; it involves understanding their pain points, and aspirations, that deliver solutions that genuinely add value.

8. Video Marketing: The Visual Advantage

Video content has become a dominant force in digital marketing. Platforms like YouTube, TikTok, and Instagram Reels offer avenues for businesses to connect with their audience through engaging visual storytelling. Video tutorials, behind-the-scenes glimpses, and customer testimonials create a dynamic and memorable brand narrative.

9. Influencer Collaborations: Building Trust and Credibility

Influencer marketing has emerged as a powerful strategy to foster authenticity and trust. Partnering with influencers who align with a brand's values allows for organic promotion and access to niche audiences. However, transparency and genuine relationships are key to successful influencer collaborations.

10. The Role of AI and Automation

Artificial Intelligence (AI) and automation are reshaping marketing processes. Chatbots streamline customer interactions, data analysis becomes more accurate, and predictive analytics help in foreseeing trends. While automation enhances efficiency, maintaining a human touch in communication remains pivotal.

Navigating the Ever-Evolving Landscape

The state of marketing is in a constant state of flux, adapting to emerging technologies and shifting consumer behavior. Businesses must adopt a holistic approach to succeed by integrating both traditional and digital strategies or die. By embracing change, staying informed about the latest trends, and maintaining a customer-centric focus, brands can navigate the complexities of modern marketing and secure their position in the competitive market.

blog author image

Christopher Markakis

Christopher Markakis is a Business Development leader with many years of experience in Sales & Marketing. He has also worked extensively in Film, Television, and Video Production. Christopher loves working with people and helping them grow and achieve their goals.

Back to Blog